Choosing Your Market:

A Workbook for Developing
Marketing Strategies
for Agricultural Products

by

Dr. Robin G. Brumfield

Extension Specialist in Farm Management,
Rutgers, The State University of New Jersey

Table of Contents

• The Purpose of This Workbook
• What to Produce—Product
• Where/How/In What Venue to Market It – Market Outlet, Pricing, and Promotion
  1. Market Outlets
     • Wholesale Markets
       • Terminal Market
       • Cooperatives
       • Brokers
       • Distributor
       • Wholesaler
       • Retailer
       • Consignment
       • Contracts
       • Auctions
       • Internet—Business to Business (B2B)
     • Direct Markets
       • Pick-Your-Own Markets
       • Roadside Stands
       • Farmers' Markets
       • Community Supported Agriculture
       • Agri-tourism
       • Internet and Mail Order—Business to Consumer—(B2C)
  2. Pricing
  3. Advertising and Promotion
• Risk Management
• Marketing Strategies—Action Plan
• Resources